CeMC® CERTIFICATION COMPETENCY STANDARDS
A CeMC® professional must demonstrate and maintain competency throughout his or her career as a Internet Marketing consultant to be able to use the CeMC® marks. A Certified eMarketing Consultant professional is required to:
- provide Internet Marketing recommendations accurately and in the best interest of clients;
- advise clients and present recommendations across a broad range of Internet Marketing disciplines;
- make sound judgments in ambiguous or complex situations; and
- function effectively as a professional with clients, potential clients, peers and others.
To demonstrate competence as a professional Internet Marketing consultant, a CeMC® professional must:
- Meet IMSB requirements to competently provide a client with Internet Marketing recommendations.
- Possess general characteristics innate to all professionals practicing a particular discipline, along with specific characteristics required for the competent practice of Internet Marketing consulting.
- Complete appropriate education requirements that meet IMSB's body of knowledge for Internet Marketing.
- Complete appropriate examination requirements in IMSB's body of knowledge for Internet Marketing.
- Complete appropriate work experience requirements
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Functional Competencies |
Enabling Competencies |
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Internet Marketing |
Creativity |
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Social Media Marketing |
Leadership and Group Dynamics |
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E-mail Marketing |
Presentation Skills |
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Search Engine Optimization |
Autonomy and Initiative |
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Mobile Marketing |
Oral and Written Communication |
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Pay Per Click Advertising |
Critical Thought |
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Web 2.0 Strategies |
Adaptability |
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Link Popularity |
Professionalism and Ethical Behavior |
